![]() It really takes the guesswork out of how you manage personal information of your customers and prospects.” “And so by drawing on those collective practices, they were able to put together a single set of comprehensive requirements that businesses from all countries can follow. And they aligned with leading international standards like ISO 27001 used by several countries to govern data use through specific requirements,” said Alan Cook, an IT compliance consultant in the UK. “When the European Commission started drafting GDPR, they took a look at common data practices, issues, and challenges across EU countries. Some of the most substantial penalties so far have been handed down to UK British Airways, Marriott, and US Equifax.Īfter two years of enforcement, GDPR has become the overarching model for other consumer privacy laws. Data Privacy and ComplianceĪny company that fails to comply with these requirements can face a penalty of 4% of their global turnover. ![]() They can also require companies to notify them if their data is being used and seek their permission to market to them. Now they have the power to instruct any marketing function, promotion, or website to remove their information within 30 days. Once completed, GDPR gave citizens of the EU one of the strongest mandates ever to dictate how their personal data is used. It took four years to approve GDPR and two more years for businesses to gain compliance before it was enforced. However, achieving an agreed-upon set of privacy rules wasn’t easy for the EU. The approach is the opposite of the U.S., which lacks a national standard and instead allows individual states and industries to form their own laws. ![]() ![]() Why is that important? By forming adopted standards across the EU, organizations have common rules to help guide them in that region. And even as some organizations continue to struggle with compliance, and despite BREXIT complications, GDPR is now solidly the law of the land for any company or organization wishing to do business in the EU. In 2020, the General Data Protection Regulation (GDPR) marked its second year of enforcement as a standard set of requirements to protect consumer data and privacy across the European Union. ![]()
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